Johnnie Walker Blue Label Ultra Options
Johnnie Walker Blue Label Ultra Options
Blog Article
To rejoice this technological breakthrough, only 888 limited edition bottles are going to be made building this an unmissable piece of historical past for collectors.
Genuine price savings might be undertaking and solution dependent, but generally speaking, unbiased scientific studies clearly show that, all else equal, For each and every gramme of glass decreased Which means about half a gramme much less carbon emissions in manufacturing.
Diageo’s experimented with sustainable packaging before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the idea from the spear for glass—specifically for corporations wishing to sell in Europe.
Choosing the suitable rookie whisky is a crucial stage for virtually any budding malts enthusiast. Let us assistance you start your journey.
We hope that our discoveries will likely have a good effects in the broader business and enable find out new alternatives for lighter, decreased carbon packaging choices.”
The reveal of Johnnie Walker Blue Label Ultra indicators the model’s motivation to innovation, with hopes that the ground-breaking style could encourage the more luxurious, lightweight, and lower-carbon whisky bottles of tomorrow.
We hope that our discoveries should have a positive impression inside the broader field and assistance uncover new opportunities for lighter, decreased carbon packaging solutions.”
Sure—this collectible edition might be purchased on the web and transported securely to your door with signature confirmation.
Weighing 180 grams, the Blue Label Ultra bottle is actually a glimpse into the future of sustainable luxury spirits packaging
“We didn’t understand what we were likely to be able to reach whenever we got down to drive the boundaries of luxurious, and the result is something that quite a few mentioned wouldn't be doable.
This is a globally allocated launch created from scarce stocks, which include whisky from ghost distilleries which can be now not in operation. A lot less than 888 bottles were manufactured globally.
With fewer than 888 bottles released globally, Each individual bottle is independently numbered and presented in a luxurious collector’s situation.
We figured out that the lightest, strongest glass bottle you may make without the need of compromising sturdiness is actually a teardrop condition.
Qualified whisky tasting takes exercise. Use our do's and don'ts to demystify the working experience and enjoy your drams in a whole new way.
This can be a one-off click here bottle for now illustrating the artwork in the feasible, to be a style and design experiment and redefining lightweight as luxurious. We are going to proceed to apply these learnings over the wider Diageo vary.
That job fell to Diageo’s world design and style director Jeremy Lindley. Toughness and security were being Lindley’s priorities, but operate needed to comply with form. Soon after Studying the naturally strongest form for glass is the teardrop—the shape it The natural way assumes when liquid—Lindley and his group designed a teardrop with square sides, in a very nod towards the common Johnnie Walker silhouette.
With our devoted target presenting lightness throughout just about every design element, we introduced a exact lattice stopper, a bamboo body and also a protecting transportation box.